CREATING IMAN COSMETICS

When Iman introduced IMAN Cosmetics and Skincare as an exclusive line for women of color in 1994, she was already considered an authority for this growing market. “I have a real sense of who the true woman of color is,” Iman explains. “She is not merely one ethnic group…she’s African-American, Hispanic, Asian, Middle Eastern, and Native American.”

Says Iman, “Through my years of personal and professional cosmetic experience, I realized, though there were products for African-American and Caucasian women, there were no lines that encompassed all women of color. Throughout my career, I had to create makeup that looked good on me by being a good chemist. I decided to introduce my own line because I realized that there weren’t makeup or skincare products on the market that met my needs or the needs of all women of color.”

Iman goes on to say, “I’ve redefined cosmetic marketing terminology. Until now, terms such as ‘women of color’ and ‘ethnic’ have been associated with products developed for African-American women. I believe women of color are the women of the world. These women live right here in this country. It’s time to address the concerns of these women because today’s minorities are tomorrow’s majority.”

“Simply creating a color makeup line is not enough,” says Iman. She believes skincare is equally important. “Many women have become too dependent on color systems,” she says. “If you can’t walk out of the house without makeup and feel really good about your skin, you have problems. We have to start by dispelling the myths – we’re not made of steel. Sunlight, pollution and stress affect our skin too.”
Iman is involved in every aspect of the brand including product development, package design, and marketing. By assembling a team of experts, Iman has ensured that IMAN Cosmetics and Skincare utilizes breakthrough ingredients and advanced technology to develop superior products for women of color.

Iman is striving to create an environment where education and communication become the focus for makeup and skincare products. “I want the consumer to tell us what her needs are rather than us telling her what they ought to be,” she points out. “My main goal is to eliminate the constraints associated with beauty. I’m not telling anyone that I can make them look like a model, but I can make them look their best.”

Iman is now providing the opportunity for you to own your own cosmetic business. You can sell well-known and highly sought after cosmetic brands such as IMAN, Flori Roberts, Patti LaBelle and Interface through a home-based business or a kiosk in a mall. Successful Consultants and Kiosk Owners say the products sell themselves. You can make $2,500 or more a month.

MORE ABOUT STARTING YOUR OWN COSMETIC BUSINESS